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The State of Professional Photographers

Rangefinder Magazine Cover, Sept. 2006, ©2006 Rolando Gomez

Rangefinder Magazine Cover, Sept. 2006, ©2006 Rolando Gomez

I just returned from the WPPI (Wedding & Portrait Photographers International) trade show and conference for professional photographers and though it was unusually cold and wet in Las Vegas where it’s held annually, over 10,000 people attended. Attendance, composed primarily of photographers, was up 25-percent from the pervious year making it seem that professional photographers are doing great during these tough economic times, but unfortunately they are not and the photo industry is learning to adjust to this pinch by targeting some of the very customers that are impacting photographers’ incomes.

Many photographers have seen less assignments over the years and their income is spiraling down thanks to digital cameras and the home/office ink-jet printer along with the corporate climate today. The general feeling amongst photographers queried at WPPI is that they were hoping the seminars and lectures at WPPI would teach them new ways to survive as many are experiencing diet days. [Read more...]

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Everyone is a Photographer Today

Technology today seems to make everyone a photographer. The introduction of inkjet printers and digital cameras in cell phones seems to make everyone believe they can contribute to the royalty-free market. While I encourage the gospel of photography and love to see new photographers evolve, the evolution of a slow photography market didn’t start recently with the current economic state and the evolution of digital cameras. Though it should take some credit, the real dilemmas facing photography started before digital cameras in the late 1970’s when the first one-hour mini-labs entered the market, thus creating a slow, chain reaction as photographers and the photo industry today scramble for new ways to survive.

When the first mini-labs entered the market, from the Nortisu QSS systems to the smaller KIS systems, the face of photography changed. Some may argue it all started with the Canon AE-1 a few years before, but in realty, the AE-1 only forced camera manufacturers to spend more money on research and development for cameras that provided more than manual modes of operation.

These one-hour, photofinishing, assembly-line machines opened the door for a new market, initially mom and pop photofinishing labs that would evolve into photo studios (by offering passport photos and baby pictures), photo copying factories and even camera stores. The long-standing camera stores, which rarely made profits on actual camera bodies (low turn-over inventory items) and only on point of sale and peripherals products like filters and frames were either forced into photofinishing and adding their own photo studios, thus ultimately competing against their own customer—the professional photographer. [Read more...]

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