As digital photography went from a revolution to an evolution, so has many things in life, from reading books on an Amzon.com Kindle to using a GPS app on your iPhone—and technology isn’t slowing down. You can order pizzas online and even find long, lost friends on Facebook, and if you’re really into technology, you can tweet your whereabouts and let the public inside your head in 140 characters or less. But for photographers, the evolution hasn’t stopped with cameras, technology has changed the way we present our talents, from multiple photography communities to our own personal, talent portfolios.
The New York Times recently ran an article, “For Photographers, the Image of a Shrinking Path,” on how photographers are trying to survive in a world where the commercial assignments are shrinking as publishers and advertisers license online photos from soccer moms, thanks to Flickr and their partnership with Getty Images. As photographers see commercial sales dwindle, they are scrambling for new ways to pay their bills. Digital diversity is one of those tools, though it’s often overlooked. The photographers that will survive the digital trend are those that have learned to understand the power of the great equalizer, the Internet, not just through social media networks, but through their own personal, professional website.
While many photographers join free photography communities to post their web portfolios, this is only one method of exposure and not necessarily the best method to target “the client” markets that professional photographers seek to survive. These are photographer communities, rarely client communities and whether you’re a wedding, architectural, editorial, fashion or portrait photographer, it’s important to maintain a professional website that targets clients specifically.
A website that showcases your talent. A website that isn’t about smoke and mirrors that overshadow your talent. It’s important that your website showcases your skills, crisply, cleanly, and beautifully—to help you build your business. This is why I trust liveBooks.com for both my professional photography and free photography books websites.
And from me to you, start a free trial now and receive 10% off a liveBooks website through 6/1/10 by using the promo code lbrolando.
Unlike the analog world of mail-in and hand carry portfolios, which still exists, photographers have to project professionalism in an up-to-date fashion—a digital fashion. One that delivers not only the photographer’s portfolio, but provides an easy navigation experience for the potential client plus an easy and reliable user interface for the photographer. In addition, to a simple user and client interface, a professional photographer’s website must be up-to-date so it adapts on-the-fly to the viewer’s choice of viewing device, whether it be their home computer, laptop, smart phone or digital tablet. LiveBooks.com provides professional photographer websites that do all the above, regardless if the viewer is utilizing an iPhone, iPad, or iMac.
My professional photography website, www.rolandogomez.com is digitally diverse and compatible—thanks to liveBooks—it’s up-to-date, it adapts to the viewer’s viewing device on-the-fly, which means my clients know I’m up-to-speed. Well it’s time to hit some social media networking sites like Facebook and Twitter, all part of the surviving in today’s digital evolution, so please remember, don’t forget our military members, their families and friends, God Bless! Rolando.