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Adobe Photoshop Hits 20!

Rhonda, photographed almost 20 years ago!

Rhonda, photographed almost 20 years ago!

 

While many photographers of today were just infants in diapers twenty years ago when Adobe Photoshop version 1.0 was introduce, I still remember, back in my military days, when there were no bells and whistles with Photoshop,, it was merely a software tool targeted more for the graphics crowd.  Today however it’s evolved more toward photographers and with the advent of other Adobe products like Lightroom, and photographers are in hog heaven now that it’s synergized with the evolution of digital photography.

 

Knowing how to use Photoshop today is more of a skill then back in the simplistic days of mere cropping, dodging and burning than anything.  Now we have smart objects, layers, adjustment layers, masks, the magic wand and even the healing brush—but has that made some photographers become more than photographers?  Are we photographers or image makers?  While I’m a big fan of Photoshop and especially Lightroom and I enjoy my Nik Software filters for Photoshop, I’ve seen too many photographers, especially those that are about as old as Photoshop, use Photoshop as a crutch, when in fact, Photoshop for photographers should be more like the old days of a darkroom, which literally means a “room of corrections” in Latin.

Photoshop should be used to tweak an image, for photographers that is, not the ultimate savior, for a photo shoot gone wrong.  In the past six months I’ve been fortunate to work with Playboy’s number one photographer, Arny Freytag, whose resume records a Brooks Institute of Photography degree, former assistant to the famed Playboy photographer Ken Marcus, and 34 years at the big bunny studios amongst numerous other credits.

Eva, photographed 11 years ago, on slide film, no Photoshop!

Eva, photographed 11 years ago, on slide film, no Photoshop!

I’ve been fortunate to have Arny as our guest at the past glamour photography workshops held at the Palms Casino, Sky Villa Penthouse and the Los Angeles Hollywood Castle and there is always a recurring theme with Arny—do it right in the camera.  Use your wih lighting, intermixing of shadows, proper posing, great makeup and styling, and you’ll limit any Photoshop post-production to the bare minimum just like in the old days of Photoshop version 1.0.  It’s not that Arny doesn’t believe in digital photography, it’s just that he’s proven at my workshops and with recent private instruction clients that if a photographer knows what they’re doing, then it’ll be captured in the camera correctly.

I’ve been helping Arny with private instruction clients, for the first time ever offered, where we worked with his crew at Playboy Studio West and it’s an amazing experience. Arny pulls out old 8 x x10-inch transparencies and proves to the client that without retouching or airbrushing, perfection can be achieved in the camera.  There was no Photoshop back in the non-digital days and especially with large format slide film, if there were any imperfections, you’d surely see them but, Arny proves with the right photographic tools, little if any post-production needs to be applied after the shoot.

While some of those secrets, especially with lighting, I’ll reveal in my upcoming lighting book, you can still learn them hands-on, but you have to be at least two years younger than Adobe Photoshop or older.  If you’re ready to tackle this intense training, feel free to contact me for private instruction with Playboy’s top photographer.  While this is no cheap experience, if your budget can’t cope with the world’s finest photographer in glamour and nude photography, we’ll have Arny as our guest for the first part of the Phoenix Mansion workshop later this year. 

While Adobe Photoshop celebrates it’s 20th birthday, one can only tell what Adobe Lightroom will be like on it’s twentieth birthday as it’s beyond the diaper stage but still in it’s infancy as it looks at big brother Photoshop to help it mature for digital photographers today.  Thanks, and don’t forget our military service members, their families, and friends, without them, we’d have no freedom to manipulate any images in Adobe Photoshop.  God Bless, Rolando.

The Need to Release, Models

Tess in the Virgin Islands during photography workshop.

Tess in the Virgin Islands during photography workshop.

The need for model releases are often brought up in Internet forums, and unfortunately information on model releases on the Internet are often misleading, especially on model and photographer Internet forums.  This often makes me wonder, how some photographers and models enter into shooting sessions clueless about the truth when it comes to their professions? And it’s not limited to the amateurs, professionals alike often fall into this category due to their own misconceptions.

Many photographers and models, in addition to other creatives, fall into the trap of confusing releases with copyright law—when in fact copyright laws are designed to protect the publication or misuse of someone’s images, normally a photographer’s photos, by others without the original creator’s (normally the photographer’s) permission.

Model releases are generally designed to protect the photographer, not the unauthorized publication of a photo without the photographer’s consent.  A photographer needs the release from a model because the release grants the photographer rights to use the “likeness’ of the identifiable subject/model.  Model release requirements vary from state to state.  In reality, model releases are legal contracts allowing photographers to use the likeness of a person in the photographer’s photo for commercial gain—it’s a binding contract between two parties.

Commercial gain doesn’t have to be specifically a monetary gain, and this is one area photographers fail to understand.  If a photograph is posted of a model on a photographer’s public portfolio on the Internet, or even a print of that same image hung in the photographer’s studio, a model release is generally required because the photographer tends to make some type of gain, including the gain of a new client, a new subject, or the viewing pleasure of a potential client—an advertisement of that photographer’s skills.

When in doubt, always secure a model release.  There are a few times were a model release is not required, such as editorial use for publication in a news feature or news story—provided there is no invasion of privacy.  However, once an image is used to promote anything for value, it then becomes commercial use and the photographer needs to secure a release from the model in the photos for their own protection., sometimes a more specific use release is more appropriate too.

In a nutshell, a photographer owns the image as soon as the shutter is released from their camera (copyright law) but the person in the image owns their likeness (civil law).  And even some states have specific requirements on ages that a model can legally sign a release, especially if nudity is involved.  Not every state requires that a model be a minimum of 18-years of age to sign a release, some states require higher ages for a release to be valid in that state of jurisdiction.

As a rule of thumb, always get a model to sign a release before a shoot if you feel your images have some commercial value or future commercial use.  If there is any nudity involved, always have two forms of your subject’s identification, at least one in color and government issued, and photograph the subject holding those two ID’s, crop tight so the ID’s are next to your subject’s face and are readable.  Print one copy of that image and staple it to the model release.  Save a digital copy in your folder/directory of images for that model.  When in doubt, always consult a lawyer.  Never settle for “promotional” releases, these are about as good as toilet paper.

MySpacehem Models

Thongs are common on model portfolios today.

Thongs are common on model portfolios today.

Obviously as a photographer in today’s techno world, one has to “work” the voluminous photography and modeling website communities out there today, and boy is there bunches! In fact, there are so many, it’s often hard to keep up with them all and when you update one, you have to update another. Making matters worse, it’s a Myspace model mayhem of sorts. If you’re not spacing, mayheming, tweeting, facebooking, and yahooing, then you’re not linked in.

While most top professional photographers use land-based agency models when it comes to major assignments, many have shifted their not so serious work or self-promotional work into the cyber club mêlée. It’s very convenient and cheap, especially in today’s economic crunch—simply put, if you’re a published professional photographer, models are a dime a dozen and they will pose for you just to get a chance at some top photos for their webfolios loaded with Myspace type photos, this is where the fun comes in as a seasoned veteran photographer, also known as a professional.

I don’t mean to poke, but I have too, as often this is the topic of conversation with all top professional photographers at one time or another—it’s entertaining. Hopefully with this post a model will read this and learn, if you want to impress a professional photographer, here are some of the things you don’t do, but we’ve actually seen on the web and sometimes have almost tossed our cookies on some of these—yes, these actually appear/appeared on the webfolios:

1. My favorite are the so-called “mentor” and moderator lists some sites have of photographers and models. These are supposed to be the “coaches” of the newbies coming on board to some of these sites. Most web mentors or moderators take these titles seriously as if they’ve won the Pulitzer or Nobel prize. Some will even put it on their calling cards—bottom line, professional agencies, bookers and pro photographers will tell you “Who cares?” Especially if you tell them one of your images made that famous “showcase” or “pic of the day.” Again, “Who cares?” Your talent should speak for itself. If you know the difference between a photographer’s promo card and a model’s comp card, then you probably don’t need to read further.

Playboy Playmate Monica Leigh in a full-page ad appearing in Maxim, Playboy and Sports Illustrated Swimwear.

Playboy Playmate Monica Leigh in a full-page ad appearing in Maxim, Playboy and Sports Illustrated Swimwear.

Even worse, the majority of these modermentors have never been published, have no professional credentials and a chunk of them only have Internet experience. But by God, if you are on the website they modermentor in, they are God. They wear the shield of bravery and courage, sans the uniform, though many have sans the clothes images in their ports and work the forums like there is no tomorrow, pounding their chests like beating battle drums. “Welcome to my clique,” if not, the modermentors will malign you. They are not all this bad, but I can tell you, after this article you’ll know which ones I’m talking about on your frequented model/photographer website. (I’m going to get it now, trust me on that one!)

If you’re a website owner of the above, it makes sense, free cheap labor to police your forums for trolls, flames and libelous claims—a word to a forum owner, you’d be better off with a free college intern studying B-Law and journalism or an old-timer who’s been around and knows the biz.

2. Now that latter was long-winded, now they come easier. Oh yeah, “funny,” he said. Ok, another favorite, “I do my own make-up.” Ugh, yeah, we bet you do, that’s why your port has cell-phone Myspace type pics too—you know, the kind with the extended arm out, self-portrait types or shots in the mirror, we know you own an iPhone, you don’t have to broadcast it to us. Ok, rarely, but if you are an MUA and a model too, we forgive you on that one and probably like you better. But going to the MAC counter at the mall doesn’t qualify you for a professional make-up artist—even photographers can get discount “professional” cards there too. There is a difference between MUA and MAC, you see?

3. “I’m not modeling right now, I’m on a hiatus, took some time off for personal reasons, have to deal with family problems, etc., etc.,” but yet your profile page shows you just logged in earlier today or the day before—like the Geico commercials, “What she really said, ‘My boyfriend doesn’t like me modeling so I’ve put this statement up here to make him happy and he’s too dumb to notice I still login everyday.” Some advice, if you’re in this situation, your relationship is doomed. Cut the cord, find one that supports your modeling career.

4. “I’m managed by photographer (name goes here).” All top photographers stay away from models “managed” by photographers, in fact, in some states it’s illegal. A model doesn’t necessarily impress me if she’s agent represented, but at least an agent is normally licensed as it’s required in most states and she’s passed the agency’s entrance exam. It also shows a model is passionately committed to modeling and has done her homework and knocked on doors, probably owns a portfolio (book) too.

Pro photographers may help models out, but pro photographers and their clients frown on model managers, especially guys with cameras that are pretending to look out for your best interests. Again, helping a model out is great and noble, but don’t call yourself a model manager (photographers). These are dirty words in the industry. If you’re seriously helping a model out for her best interests, become her friend, not a boyfriend. While models and photographers do date, like any similar professions, as long as it’s done with good intentions, there’s no problem. I have nothing against models screening photographers for shoots, I recommend it, and if you have a photographer friend, there is no problem with them helping you, just don’t call him a model manager, you do no one any good.

Thongs make for sexy glamour photos.

Thongs make for sexy glamour photos. I photographed Playboy Model Laura F. for Playboy.com, which requires sexy photos including thongs.

5. “I don’t do nudes.” Well I don’t either, though I photograph them. While most pros understand models will put that in portfolios for there own protection, don’t make that statement and then have a photo or photos that scream, “Showing you my boobs, hope you like them.” or “Here’s my crotch shot.” And it’s almost an oxymoron to make that statement and have photos of you (model) on all fours wearing a thong about a ½-inch wide. The difference between it and a Playboy nude is a ½-inch of fabric, sometimes less. 

6. In reference to number five above, our other favorite images we crack on are the ones with legs wide open. Don’t get me wrong, a pro can shoot these types of images in a classic style, but classy is a fine line between trashy. We’ve pretty much all have taken sexy pictures, but this is your PORTFOLIO that is SUPPOSED to have your BEST PHOTOS! Save the other ones for fun times with your friends at a slumber party when you’re all drunk. Like those photos you have on Myspace showing your party poses and one-arm extension photos.

7. Now the culprit to #6 & #5 above, more “views.” Yes, those little view (hit) counters for image views just impact our egos. Now for those that don’t get it, if your nudie pics or show me your boobs pics, or “I’m bending over and grabbing my ankles” pics have the most views, it’s not because your beauty shows at its best—and if you’re convinced I’m wrong, “Here’s your sign.” That headshot that could be the on the cover of Vanity Fair probably has low views because it’s photography, not amateur piccies. The new Sears and Roebuck catalog viewing days for young lads are now the model and photographer websites! When is the last time a just going into puberty person ever hired you? Get over it, hit counters are great ego strokers but they are not the tell-tale sign that you’re onto stardom or supermodeldom. If you think that, then please understand there is a difference between dom and dum. Oh you say? Dugh.

The great Helmut Newton once said in an interview with Style Monte Carlo, “There are certain limits, although I hate the word ‘good taste,’ to me it is totally deadly for any creativity. Of course there are some limits and I am not going to say what they are. I mean I have done in time, like everybody or like a lot of photographers, hard pornography. As a matter of fact, it has been exhibited, very recently, for three months, at the Castello di Rivoli, near Turin, Italy which is a wonderful museum.“

Editorial photography is always a reason to grab some story-telling shots.

Editorial photography is always a reason to grab some story-telling shots.

Like Geico again, what he really means, “We’ve all taken photos that were fun, sexy and crazy, any photographer or model that tells you otherwise is lying. It comes with the territory.”

8. I don’t care about the music you like, not at least on your “portfolio” page. That’s like the photographer who has a 3-ring binder portfolio and he has all the models “autograph” the photos. Save that for your “I love myself wall” in your office or studio. The pink layouts, the flash photo galleries on top of one another, the bumper stickers, the Myspace pets, etc., will not get you assignments, it just shows your true personality—save it for Myspace, not your modeling space. This is not a modeling Mafia Wars.

9. Don’t tell professional photographers that you’ll require a CD-ROM of all images taken. Not going to happen. Get over it. The real difference between a professional photographer and an amateur isn’t the money, it’s the fact that a pro never shows you their bad photos, we all take them. In the old days, we called it burning film. A pro photographer knows how to “photo edit” their work first, comes from publication experience.  A GWC knows how to burn CD’s at the end of the shoot, probably goes with an invitation to dinner or a drink or two.

10. Keep your photos current. We love it (actually hate it) when we stumble on a portfolio with chopped hair, an avatar with long hair, photos that show a 10- to 30-pound in weight difference, and/or some images with blonde some with brunette hair. Which color is it, how much do you really weigh and is your hair long or short? As a model, your images should be current—we want to see how you look today, not how you used to look. I get paid to photograph people who want to look what they used to look like before two kids and 15-years of marriage. It’s called photographic therapy or phototherapy, the art of using photography to help build or re-build their self-esteem.

Ok, that’s enough as this blog is turning into a book. But I wanted to use some fun to hopefully educate a few folks out there. It’s not that hard, really. Now I have to get back to MySpace, Twitter, LinkedIn, Facebook, etc., etc., etc.

Thanks, and all the best, rg sends!

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The State of Professional Photographers

Rangefinder Magazine Cover, Sept. 2006, ©2006 Rolando Gomez

Rangefinder Magazine Cover, Sept. 2006, ©2006 Rolando Gomez

I just returned from the WPPI (Wedding & Portrait Photographers International) trade show and conference for professional photographers and though it was unusually cold and wet in Las Vegas where it’s held annually, over 10,000 people attended. Attendance, composed primarily of photographers, was up 25-percent from the pervious year making it seem that professional photographers are doing great during these tough economic times, but unfortunately they are not and the photo industry is learning to adjust to this pinch by targeting some of the very customers that are impacting photographers’ incomes.

Many photographers have seen less assignments over the years and their income is spiraling down thanks to digital cameras and the home/office ink-jet printer along with the corporate climate today. The general feeling amongst photographers queried at WPPI is that they were hoping the seminars and lectures at WPPI would teach them new ways to survive as many are experiencing diet days. [Read more...]

Top Friends? Myspace, Facebook, etc…

I’ve often talked about therapeutic photography, or photographic therapy, the power of photography to help build or rebuild self-esteem, but here recently, I’ve also noticed another power, the social networking power.

Myspace, Loyalty, Frienship, Models, Photographers, Digital Photography, Youtube, Facebook, tag, pets

While that topic can encompass many areas, especially with Myspace, Youtube, Facebook and other powerful social network communities, one thing they have in common, is the ability to “tag” (comment) each member in your friends network. It’s not only addictive, but those members with marketing savvy use these peripheral options along with their blogs, bulletins, announcement, photos, tagging of photos, pets, walls, groups, etc. and more as great marketing tools within the network.

This marketing of oneself is not only the selling of one’s products and talents, but of themselves and often for their own ego and self-esteem. Often a popularity contest, I have more friends, comments and tags than you! In the Myspace “pets” application, the goal isn’t to be the owner of pets, but to increase your net worth, though this is often perceived as a popularity contest more than disposable income. Many members of these sites are not only concerned about how many friends they have, but if they are on, and in what order, their friends, “Top Friends” lists.

[Read more...]

Framing Industry Conspiracy

I’ve lectured and taught photography to thousands of people over the past decade with over 250 workshops and seminars around the world and often people tell me, or I see it when they are shooting while “chimping” with their LCD screen, how they leave room for cropping their images to make the photo fit a matte and/or picture frame.  Obviously this is a problem more inherent to the United States, not for Europe.

My first thought is why? My second thought is you obviously have never worked with a photo editor for publication. My last thought is you probably bought your camera based on mega-pixel hype, or on the Jones’s standard, I have more mega-pixels than you.

Let’s look at the why part first. We’re a society that tends to be programmed as we grow up in life. Most of use grew up with (in inches) 11×14′s, 8×10′s, 5×7′s and the 3 1/2 x 5′s, the latter made famous by the Noritsu one-hour mini-lab explosion of the 1980′s. Though the 3 1/2×5′s graduated to 4×6′s, our problems with mandatory societal-cropping (think frames, mattes and photo albums) still didn’t end with our 35mm format cameras. Part of the non-ending I base on what I like to call, “the framing industry conspiracy theory” to sell us mattes with our frames. And to ground my theory, let’s look how it all developed, no pun intended, or the second part of obviously you’ve never worked with photo editors or editors before. [Read more...]