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Inverse Square Law

Sir Isaac Newton takes credit for the origin of the Inverse Square Law, which applies to physical law, such as light, sound, gravity and many other physical objects, including radio waves. In the case of photography, without citing mathematical equations, simply put, when a light source is moved twice the distance away from the subject, the light falling on the subject decreases four times. The light path also expands out over an area four times greater in width and height.

For example, image your light meter reads F/11 when your studio light source is five feet from your subject. If you move the light so that it is 10 feet from the subject, you will reduce the amount of light on the subject to ¼ of its previous power or two full F/stops. To properly expose your image you’d have to open the lens up to F/5.6 (allowing four times more light to enter the lens than when it was set at F/11). [Read more...]

Marketing 111, For FREE!

While many will say, “Why not Marketing 101?” in the title of this post, I’ll say there are over 111 ways or more to market yourself today as a photographer, model, make-up artists, stylist, assistant, etc., especially with the power of the Internet, for FREE! Let’s look at some of those ways to market your talents:

1. Glamour1.com, formerly GarageGlamour.com, yep it’s changed and will get better, but more important it’s free and it’s got tons of traffic. Did I say free? It’s been online since March 1999 and has had millions of people visit the site over the years. Worth every penny and if you’re a model or photographer, before you contact me, you’d better be on this site. [Read more...]

Perceptions are Everything

“The Internet is the Great Equalizer,” you’ll often hear me say, whether I’m speaking at a large photography event or just typing words for my blog, books, magazine articles, forum posts, etc. I’ll be the first to tell you that the Internet did in fact help level the playing field of many professions and I’m living proof of that based on my own actions in all the years I’ve been utilizing the power of the World Wide Web to help advance my photography.

I first came on the Internet in the early 1990’s, thanks to the military, as a U.S. Army active-duty soldier (combat photographer)—a uniform I proudly wore. In the almost nine years of my military service followed by almost nine more years as an U.S. Air Force civilian, I learned many things, including the phrase, “perceptions are everything.” [Read more...]

Never Say Never

Wow, just got back from Chicago, literarily. What a wonderful workshop at Ralph Haseltine’s Studio—thanks Ralph, Jennifer (MUA), and the models, Amy, Mel, Meka, Jennifer, and Hillary. It was great to see old friends and make new ones! Another great workshop success that helped spill over into our new DVD—yes, the rumor is true, I stayed in Chicago as we worked on our new DVD due out later this year.

For those that remember, a few years ago I was convinced into making a DVD and while it was an experience and a DVD with great information, I was not totally happy with the production quality. I said never again back then based on promises never filled by the production company. The old DVD left a bad taste in my mouth while leaving dollars in the pockets of a production company that would later remove my first DVD from the shelf because of their own lack of working capital. From there I decided to move on until a few months ago when I met “Stero & Ken,” who convinced me in many ways that I needed to move forward and that the past is past. [Read more...]